11 Steps to Create a Content Marketing Plan to Improve Your Business

  1. Step 1.Set your Mission and Your Goals
  2. Step 2.Establish Your KPIs
  3. Step 3.Know Your Audience
  4. Step 4.Assess Your Current Position
  5. Step 5.Figure Out the Best Content Channels
  6. Step 6.Decide on the Content Types
  7. Step 7.Identify and Allocate Resources
  8. Step 8.Create a Content Calendar
  9. Step 9.Create Content
  10. Step 10.Distribute and Market
  11. Step 11. Measure Results

Step 1. Set Your Mission and Your Goals

  • Your target audience
  • The content you’ll use to reach them
  • The benefit they’ll get

Step 2. Establish Your KPIs

Step 3. Know Your Audience

  • Age
  • Gender
  • Education
  • Income
  • How they feel about the content you’re currently producing
  • What their most urgent needs are
  • How you can address their problems with your content
  • Understand your readers’ and subscribers’ priorities
  • Decide on the best places to reach your customers.

Step 4. Assess Your Current Position

  • Logging all the pieces of content, such as blog posts, guest posts, and so on
  • Assessing their usefulness or success
  • Identifying the gaps
  • List URLs
  • Analyze page titles and descriptions
  • Find duplicate pages
  • Create sitemaps.

Step 5. Figure Out the Best Content Channels

Step 6. Decide on Content Types

Step 7. Identify and Allocate Resources

  • Who’s in charge of producing and maintaining content?
  • What human, physical or digital tools and resources do you need to create the content?
  • What will your publishing workflow look like, including content scheduling?
  • The CEO or chief marketing officer has overall final approval over content and content strategy.
  • Your content marketing manager will be in charge of delivering on your content marketing strategy on a day to day basis and will work with the content team.
  • Individuals will create content, according to their expertise.

Step 8. Create a Content Calendar

Step 9. Create Content

  • What’s already out there
  • How your new content can add value for your audience

Step 10. Distribute and Market

  • Set a schedule for sharing your content on social media, both immediately, and through a drip campaign via a tool like Missinglettr.
  • Use email marketing to distribute your content to subscribers.
  • Notify any influencers mentioned in your content to spread the word even wider.

Step 11. Measure Results

  • Check Google Analytics as described above to see how your content is performing
  • Measure social sharing activity via Buzzsumo and other social analytics tools




Professional digital marketer, Writer and Tech enthusiast

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Ayoola Ajila

Ayoola Ajila

Professional digital marketer, Writer and Tech enthusiast

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